Relaunch of the Littlest Pet Shop brand will begin in 2024.

License Global

November 15, 2022

1 Min Read
Littlest Pet Shop logo.
Littlest Pet Shop logo.Hasbro

Basic Fun!, a global marketer of toys and consumer products, announced a master toy license agreement with Hasbro for the Littlest Pet Shop brand.

Basic Fun! is expected to manufacture and distribute Littlest Pet Shop collectible figures, playsets and accessories to retailers worldwide as early as 2024.  Littlest Pet Shop collectible figurines originally launched in 1992, and experienced their first relaunch in 2005.  

“We are excited to expand our partnership with Hasbro to bring back one of the world’s most iconic and best-selling global collectible toy brands,” says Jay Foreman, chief executive officer, Basic Fun! “We are specialists in ‘newstalgia’ and re-igniting the power of legacy brands with a robust portfolio of classic brands that have become generational favorites such as TONKA, Lite-Brite, Lincoln Logs, Care Bears and K’NEX. We are excited for the opportunity to honor the rich history of Littlest Pet Shop as a heritage brand and introduce the classic to a whole new generation of today’s kids and kidult collectors via immersive physical and digital play experiences.”

“Littlest Pet Shop was a runaway success when it first launched in 1992 and again in 2005,” says Jess Richardson, vice president, global toys and games, licensed consumer products, Hasbro.

Related:Hasbro: Positively Pink with Excitement

“With Basic Fun! at the helm, we are looking forward to bringing back this beloved franchise to delight our newest fans. This move is a great example of our Blueprint 2.0 strategy in action, moving from owned and operated to a licensed-out model to unlock new categories for consumers and unleash the potential of our classic brands like Littlest Pet Shop.” 

Read more about:

HasbroBasic Fun!

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like