FX Digital, Zodiak Kids Release Alexa Voice Game

“Let’s Play: You Decide” is the latest Alexa voice game to be released by digital agency FX Digital. Zodiak Kids, part of Banijay, the studio behind popular CBeebies TV show Let’s Play, collaborated with FX Digital to turn the series into an interactive voice experience.

“We are thrilled to be bringing Let’s Play to life on Alexa with FX Digital,” says Gwen Hughes, chief operating officer, Zodiak Kids. “This medium has been a natural fit for the property and a fantastic opportunity for us to be able to extend our brand into to this new world!”

The Alexa application, known as a voice skill, allows users to take part in three adventures voiced by “Let’s Play presenters Sid and Rebecca. Alexa will transport the user to a new world where children can decide which role they want to play when they say “Alexa, Let’s Play: You Decide.” In this instalment known as the “Emergency Pack”, they can step into the shoes of a Police Officer, Doctor or Firefighter and experience a day-in-the-life of these brave keyworkers.

FX Digital developed this Alexa skill with the team at Zodiak Kids during the U.K. lockdown. Both teams worked remotely and successfully brought the project together while working from home. This included the presenters, Sidney Sloane and Rebecca Keatley, recording the audio for their parts in the game at home instead of in a studio.

The app is free to use in the UK and can be activated on any Alexa device or the Alexa mobile application available on iOS and Android.
“Let’s Play: You Decide” is available on Amazon Alexa, say “Alexa, Let’s Play: You Decide.”