FX Digital, Zodiak Kids Release Alexa Voice Game

“Let’s Play: You Decide” is available now from Zodiak Kids, part of Banijay, and FX Digital.

License Global

November 10, 2020

1 Min Read
letsplay.png

“Let’s Play: You Decide” is the latest Alexa voice game to be released by digital agency FX Digital. Zodiak Kids, part of Banijay, the studio behind popular CBeebies TV show Let’s Play, collaborated with FX Digital to turn the series into an interactive voice experience.

“We are thrilled to be bringing Let’s Play to life on Alexa with FX Digital,” says Gwen Hughes, chief operating officer, Zodiak Kids. “This medium has been a natural fit for the property and a fantastic opportunity for us to be able to extend our brand into to this new world!”

The Alexa application, known as a voice skill, allows users to take part in three adventures voiced by “Let’s Play presenters Sid and Rebecca. Alexa will transport the user to a new world where children can decide which role they want to play when they say “Alexa, Let’s Play: You Decide.” In this instalment known as the “Emergency Pack”, they can step into the shoes of a Police Officer, Doctor or Firefighter and experience a day-in-the-life of these brave keyworkers.

FX Digital developed this Alexa skill with the team at Zodiak Kids during the U.K. lockdown. Both teams worked remotely and successfully brought the project together while working from home. This included the presenters, Sidney Sloane and Rebecca Keatley, recording the audio for their parts in the game at home instead of in a studio.

The app is free to use in the UK and can be activated on any Alexa device or the Alexa mobile application available on iOS and Android.
“Let’s Play: You Decide” is available on Amazon Alexa, say “Alexa, Let’s Play: You Decide.”

Read more about:

Amazon Alexa

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like