Creativity International Draws Up Crayola Craft Chests
Creativity International has announced plans to launch Crayola Craft Chests in the U.K. this fall.
The portable chests feature a collection of brightly colored crafts and accessories. They include items such as beads, poly-shapes, paper, felt sheets, pom-poms, chenille stems, poly eggs, craft sticks and decorative stars. Available as two lightweight chests, each are suitable for classroom and home use.
“At Crayola, we’re all about inspiring creativity through color and innovative play experiences, and our partnership with Creativity International brings new and on-trend experiences to kids,” says Warren Schorr, vice president, business development and global licensing, Crayola. “We look forward to our continued collaboration and providing kids with relevant and imaginative activities to express themselves.”
The deal adds to Crayola’s recent deals for new products in 2019. Crayola recently partnered with Lip Smacker for a line of crayon-inspired lip glosses and balms.