Creative Kids Signs Deal for Nickelodeon Slime Brand

Creative Kids Group, maker of kids’ toys, arts and crafts and compounds has inked a deal with Paramount to manufacture and globally distribute Nickelodeon Slime products, bringing the brand’s green goo to shelves as early as this spring. The new product lineup by Creative Kids will include premade jars, DIY kits, novelty toys, science kits, game sets and outdoor toys. Nickelodeon Slime under Creative Kids will be available in more than 40 countries, including the U.S., the U.K. and throughout Europe, Asia and South America. 

“It couldn’t be a better time to get ‘slimed,’” says Daniel DeLapa, chief marketing officer, Creative Kids. “We’re already expecting to distribute more than 1 million pounds of Nickelodeon Slime in 2024 and we aren’t stopping there.” 

The first wave of unique Nickelodeon Slime jars launching this spring will include six sweet scents, such as Lavender Boba, Pink Lemonade and Marshmallow Dreams in a variety of Slime types, like Bingsu, Cloud and the classic Glass style and proprietary formulas. 

“Creative Kids is a long-time partner of Paramount, and we are looking forward to the relationship being extended to include Nickelodeon Slime,” says Priya Mukhedkar, senior vice president, consumer products, Paramount. “Nickelodeon Slime has an amazing legacy, and we’re thrilled to have this new iteration launching all around the world.” 

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Additional premade jars, DIY kits and toys will be released in the latter half of this year at mass-market retailers as well as specialty shops.