Limited-edition line created to celebrate the Care Bears 40th anniversary.

License Global

August 3, 2022

1 Min Read
The three dolls from the Care Bears and My Life As collaboration.
The three dolls from the Care Bears x My Life As collaboration.Cloudco Entertainment

Cloudco Entertainment’s Care Bears and the Walmart-exclusive fashion doll brand, My Life As, have come together to create a slumber party-themed line of limited-edition fashion and baby dolls to celebrate the Care Bears’ 40th Anniversary

“The Care Bears and My Life As are the perfect pairing,” says Amy Sullivan, retail head, Cloudco Entertainment. “It was extremely important for us to create a collection that embraces and celebrates empowerment and inclusivity for all children.” 

The 18-inch My Life As Care Bear Slumber Party fashion doll features a Cheer Bear-themed pajama set, Cheer Bear plush, Care Bear story book, pair of fuzzy slippers, pretend toothbrush and tube of toothpaste. The My Life As doll comes in three combinations in two skin tones and dressed in Care Bear-themed pajamas. 

The My Sweet Love Care Bears Baby Doll Play Set includes an extra outfit and matching hat as well as a Cheer Bear-themed blanket and rainbow-shaped pillow.  

The dolls and accessories will be available at Walmart this August. 

Cloudco Entertainment is exhibiting at Brand Licensing Europe 2022. Find out more info here.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like