Numerous retail and experiential partnerships have been announced for the 40th anniversary of the Care Bears.

License Global

May 31, 2022

2 Min Read
Care Bears offerings.Nelvana / Cloudco.

The Care Bears are celebrating their 40th anniversary this year. To celebrate, Corus Entertainment’s Nelvana, an international producer, distributor and licensor of children’s animated and live-action content, and Cloudco Entertainment, owner of the Care Bears entertainment brand, are bringing the Care Bears brand to life through food, apparel and experiential event collaborations with companies across Canada.  

“We’re honored to pay homage to 40 incredible years of the Care Bears, and to provide opportunities for the devoted fan base in Canada to join in on celebrating this landmark anniversary,” says Mellany Masterson, head, Nelvana Enterprises. “The enthusiasm and excitement from so many well-known Canadian companies to develop unique Care Bears-themed products and experiences speaks to the power of the nostalgic franchise and how much the brand’s values of sharing, caring and togetherness resonates with fans both young and old.”  

With anniversary collaborations set to launch this summer and fall, food and apparel retail partners include: 

  • iHalo Krunch – Known for Asian-inspired soft-serve ice cream served in activated charcoal house-made cones, all retail locations in Toronto will offer limited-edition Care Bears inspired twists and milkshakes. 

  • Bunners Bakeshop  – Toronto’s vegan and gluten-free bakery will offer limited-edition rainbow Care Bears sugar cookies, rainbow s’mores squares, mini rainbow birthday cake doughnuts, mini rainbow chocolate chip creamies and rainbow mini heart cookies with birthday frosting dunking kits at all storefront locations. 

  • Eva’s Original Chimneys  – Eva’s Bloor Street, Port Credit, Square One, Newfoundland, and Nova Scotia locations will offer limited-edition Care Bears-inspired Chimney Cones. 

  • SQUISH Candies – Canadian female owned gourmet gummy shop will offer limited-edition Care Bears-themed candy and packaging, available through their website for delivery across Canada. 

  • Peace Collective (PC) – A limited-edition Care Bears clothing collection will feature the characters and celebrate sharing, caring and pride. Available in-store and online.  

  • Retrokid  – A limited-edition collection of Care Bears tees, hoodies and sweats is available online now. 

This summer, Nelvana will also be delivering one-on-one time with the Care Bears themselves through experiential activations across Ontario, including a Peace Collective x Care Bears event in Toronto’s Distillery District on June 25 to celebrate the collection launch and an event at Pride Toronto on June 26 at Church Street Junior Public School. Events will include meet and greets, photo opportunities and more. More events and details will be announced soon. 

“The Care Bears have always felt at home in Canada, and we are thrilled to have so many exciting collaborations lined up as we celebrate our 40th anniversary this year,” says Cristina Villegas, vice president, licensing, North America, Cloudco Entertainment. “The opportunity to bring sharing and caring to our fans in real life, as well, is always a treat and we look forward to seeing these partnerships come to life.” 

Read more about the Care Bears anniversary in our February issue! 

Read more about:

Care Bearsnelvana

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like