The Care Bears are celebrating their 40th anniversary this year. To celebrate, Corus Entertainment’s Nelvana, an international producer, distributor and licensor of children’s animated and live-action content, and Cloudco Entertainment, owner of the Care Bears entertainment brand, are bringing the Care Bears brand to life through food, apparel and experiential event collaborations with companies across Canada.  

“We’re honored to pay homage to 40 incredible years of the Care Bears, and to provide opportunities for the devoted fan base in Canada to join in on celebrating this landmark anniversary,” says Mellany Masterson, head, Nelvana Enterprises. “The enthusiasm and excitement from so many well-known Canadian companies to develop unique Care Bears-themed products and experiences speaks to the power of the nostalgic franchise and how much the brand’s values of sharing, caring and togetherness resonates with fans both young and old.”  

With anniversary collaborations set to launch this summer and fall, food and apparel retail partners include: 

This summer, Nelvana will also be delivering one-on-one time with the Care Bears themselves through experiential activations across Ontario, including a Peace Collective x Care Bears event in Toronto’s Distillery District on June 25 to celebrate the collection launch and an event at Pride Toronto on June 26 at Church Street Junior Public School. Events will include meet and greets, photo opportunities and more. More events and details will be announced soon. 

“The Care Bears have always felt at home in Canada, and we are thrilled to have so many exciting collaborations lined up as we celebrate our 40th anniversary this year,” says Cristina Villegas, vice president, licensing, North America, Cloudco Entertainment. “The opportunity to bring sharing and caring to our fans in real life, as well, is always a treat and we look forward to seeing these partnerships come to life.” 

Read more about the Care Bears anniversary in our February issue!