BBC Studios Launches ‘Bluey’ Official Toys in South Korea

BBC Studios has launched the first official global character toys for the animated series “Bluey” in South Korea in partnership with the official distributor for South Korea ‘Sonokong.’ Following the launch of the six “Bluey” toys, BBC Studios plans to strengthen “Bluey’s” presence in South Korea with a range of play and educational content, including the launch of “Bluey” preschool books and toy packages and “Bluey: The Videogame.”

The launch includes various figures of “Bluey” family and friends, the Heeler 4WD Family Car and the “My Best Friend Bluey” plush toy. Also launching is “The Bluey Family Home Play Set,” modeled after the Heeler House.

“We’re really excited to be launching these fantastic toys to bring Bluey to life for the first time for South Korean audiences,” says Sophia Spinelli, vice president, brands and marketing, BBC Studios. “The ‘Bluey’ broadcast series is already being enjoyed in South Korean homes, and we plan to introduce a range of content and products for learning through play in the future. We have seen success in Asia with ‘Bluey’ already launched in Singapore, and we see endless possibilities for introducing not only ‘Bluey’ but also a wide range of content from BBC Studios to more markets across the region.”

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Watch: Andrew Carley, director, global licensing, BBC Studios, chats with License Global about all things “Bluey” and the rest of its versatile IP portfolio ...