XOMG POP! Gets Film, TV Series with Pure Imagination Studios

Pure Imagination Studios is developing film and television projects based on XOMG POP!, the all-girl group hand-picked by JoJo Siwa and her mother, entrepreneur and business partner, Jessalynn Siwa. The deal was brokered in conjunction with Thomas Global Media, which will serve as co-producers on the content. Jessalynn and JoJo Siwa will serve as executive producers.

The animated children’s series will follow the six-person group as they tour the known and unknown universe in a magical tour bus to play songs that celebrate that girls can be whatever they want to be and there’s no right way to be a girl.  

“The best animated shows are timeless and can be watched over and over by multiple generations and transcend audience viewing behaviors,” says Joshua Wexler, co-founder, Pure Imagination. “In addition to working with producing partners to build out our slate of scripted and animated content, we are ramping up our own IP library by teaming with established talent and creators who have a unique, authentic voice and something relevant to say to make something distinctive that will drive important conversations and resonate in an entertaining way. This partnership will be a key part of building that strategy and an example of what it means to be a Pure Imagination Studios original.”  

Related:JoJo Siwa’s XOMG POP! Gets First Wave of Major Licensing Deals

The studio will kick off the development with animated content that will launch on Tik-Tok as the full-blown series is in development.