JoJo Siwa’s XOMG POP! Gets First Wave of Major Licensing Deals

Products including toys, apparel, home goods and more to begin rolling out next year.
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License Global

October 18, 2022

XOMG POP!Thomas Global Media

Social media influencer

JoJo Siwa

, and her mother, entrepreneur and business partner, Jessalynn Siwa, have announced a series of new licensing deals and consumer product partnerships for their all-girl group, XOMG POP!, brokered in conjunction with Thomas Global Media. 

XOMG POP! debuted less than a year ago on NBCUniversal’s


reality TV show, “Siwa’s Dance Pop Revolution.” Just a few months after their national TV debut, XOMG POP! took the stage with JoJo Siwa as part of her international arena tour, appearing on “The Ellen DeGeneres Show” and “America’s Got Talent.”

The North American licensing program will consist of partners in nearly a dozen categories including new master toy licensee,

Moose Toys

, which will develop a line of toys to hit shelves in 2024. 

“We are beyond excited to have so many first-in-class partners on board, and we are ready to make history again,” say Jess and JoJo Siwa in a joint statement. “We will be hands-on with all the partners making our vision for the

XOMG POP! brand come to life!”  

Several product categories will be available starting next year: 

  • Accessories from Accutime Watch Corporation (watches),

    • Apparel from Isaac Morris Limited (full range), Bioworld (full range) and Komar (sleepwear)

      • Arts and crafts: DIY Sets from Fashion Angels

        • Beauty and bath from Scent Theory Products

          • Bedding and home goods from Jay Franco & Sons

            • Costumes from Rubies

              • Electronics with KidDesigns

                • Party Goods with H.E.R.

                  • Toys from Moose Toys

                    Thomas Global Media is seeking additional partners in categories including games and puzzles, footwear, social expressions/stationery, cobrands/collaborations, candy, seasonal décor, inflatables, publishing, wheels and QSR/promotions. 

                    XOMG POP! will release new music and music videos beginning Oct. 28, followed by the announcement of their first live-action film, animated series and upcoming concert tour. Also just announced, coming in November 2023, fans will set sail aboard a Royal Caribbean’s XOMG POP!-themed cruise and will experience exclusive XOMG POP!-themed events, activities, a private concert and a visit to Royal Caribbean's CocoCay Island. 

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