October 4, 2023
Studiocanal, in partnership with Mercis and Superprod Animation, has announced plans to develop and produce a new CGI series for the animation classic, “Miffy.” The series is in development with Canal+ and will launch on the channel in 2025.
Francoise Guyonnet, executive managing director TV Series, Studiocanal made the announcement at Brand Licensing Europe (BLE) in London, concurrently with Marja Kerkhof, managing director, Mercis and Clément Calvet and Jérémie Fajner, co-founders, Superprod Group.
Based on “Miffy,” created by Dick Bruna in 1955 and featured in more than 30 books, a brand-new animation series of the much-loved bunny will be produced to excite and engage today’s preschool aged children and all the people who love her around the world.
“We fully respect the legacy of this wonderful character and are delighted to be part of the transformation of Miffy who, while retaining the same iconic look, now has a fresh and contemporary vision,” says Guyonnet. “Along with our co-producers at Mercis and Superprod Animation we want to make sure that such a beloved character will stand the test of time, by widening her appeal to capture the hearts of children and families across the globe. After the continued success of Studiocanal’s Paddington, a treasured and cherished character for 65 years, it’s wonderful to make this announcement today which underlines our ambition in the quality franchise space.”
“Studiocanal boasts a unique experience of working with classic and iconic brands in the children’s space, and we are very pleased to have entrusted them and Superprod Animation to work with us on this important project,” says Kerkhof. “We are so excited that Miffy will be reintroduced to future generations with complete new stories, new sets and locations and new characters such as her young brother Bun. This series will be a new milestone for Miffy.”
International sales will be handled in the Netherlands and Japan by Mercis and by Studiocanal and Superrights in the rest of the world. All merchandising and publishing rights regarding the new series shall be handled by Mercis.
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