Miffy Announces U.S. Collaboration with Little Bot Baby

Bunny will be hopping onto the Little Bot Baby mats.
License Global Logo
License Global

September 12, 2023

The Ofie playmat featuring a Miffy print.
The Ofie playmat featuring a Miffy print.Little Bot Baby


has teamed up for its first collaboration with Little Bot Baby, a play mat maker.  

The Ofie Mat by Little Baby Bot will entertain and comfort young crawlers during playtime. The Little Bot Baby collection is available online and in-store across North America. 

“We are so excited to collaborate with Little Bot Baby and welcome a new generation of young ones to Miffy’s world of adventures,” says Jackie DeMaio, senior licensing director, The Joester Loria Group. “The Miffy Ofie Mat provides the perfect way to start a friendship between little ones and the world’s favorite bunny.”    

The partnership was brokered by

The Joester Loria Group

, the North American licensing agent for Mercis’ Miffy & Friends brand. 


Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.