Miffy Announces U.S. Collaboration with Little Bot Baby

has teamed up for its first collaboration with Little Bot Baby, a play mat maker.  

The Ofie Mat by Little Baby Bot will entertain and comfort young crawlers during playtime. The Little Bot Baby collection is available online and in-store across North America. 

“We are so excited to collaborate with Little Bot Baby and welcome a new generation of young ones to Miffy’s world of adventures,” says Jackie DeMaio, senior licensing director, The Joester Loria Group. “The Miffy Ofie Mat provides the perfect way to start a friendship between little ones and the world’s favorite bunny.”    

The partnership was brokered by

The Joester Loria Group

, the North American licensing agent for Mercis’ Miffy & Friends brand.