has teamed up for its first collaboration with Little Bot Baby, a play mat maker.
The Ofie Mat by Little Baby Bot will entertain and comfort young crawlers during playtime. The Little Bot Baby collection is available online and in-store across North America.
“We are so excited to collaborate with Little Bot Baby and welcome a new generation of young ones to Miffy’s world of adventures,” says Jackie DeMaio, senior licensing director, The Joester Loria Group. “The Miffy Ofie Mat provides the perfect way to start a friendship between little ones and the world’s favorite bunny.”
Related:Miffy is Coming to tonies
The partnership was brokered by
, the North American licensing agent for Mercis’ Miffy & Friends brand.
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