Miffy Announces U.S. Collaboration with Little Bot Baby
Bunny will be hopping onto the Little Bot Baby mats.
September 12, 2023
Miffy has teamed up for its first collaboration with Little Bot Baby, a play mat maker.
The Ofie Mat by Little Baby Bot will entertain and comfort young crawlers during playtime. The Little Bot Baby collection is available online and in-store across North America.
“We are so excited to collaborate with Little Bot Baby and welcome a new generation of young ones to Miffy’s world of adventures,” says Jackie DeMaio, senior licensing director, The Joester Loria Group. “The Miffy Ofie Mat provides the perfect way to start a friendship between little ones and the world’s favorite bunny.”
The partnership was brokered by The Joester Loria Group, the North American licensing agent for Mercis’ Miffy & Friends brand.
About the Author(s)
You May Also Like