Sony Pictures Television – Kids Taps PMI as Master Global Toy Partner for ‘The Creature Cases’Sony Pictures Television – Kids Taps PMI as Master Global Toy Partner for ‘The Creature Cases’
PMI will spearhead brand’s consumer products rollout with a range of playsets, figures and plush for global retail launch in 2024.
June 8, 2023
Sony Pictures Television – Kids (SPT – Kids) (formerly Silvergate Media) has announced PMI as its global master toy partner for its animated animal detective series, “The Creature Cases.” Chapter 3 of “The Creature Cases” launched on Netflix on May 22.
PMI is readying a comprehensive line of “The Creature Cases” playsets, figures and plush toys, which will debut at retail as part of a multi-territory launch in 2024.
“We are thrilled to be announcing PMI as our master global toy partner for ‘The Creature Cases,’” says Ron Allen, executive vice president commercial, Sony Pictures Television – Kids. “Their creativity is combined with an agile approach that makes them the perfect partner for this brand, and we’re excited to be working with them to bring the first toy line to fans across the globe. The series has a great cast of animal characters and dynamic vehicles to inspire a compelling range of toys, and we’re confident that with PMI’s expertise, the toy line will capture the imagination of fans next year.”
“We’re honored to be working with Sony Pictures Television – Kids to help kick off their global licensing adventure, bringing our favorite characters and the dynamic world of ‘The Creature Cases’ to life,” says Omer Dekel, chief operating officer, PMI Kids’ World. “We’ve been bringing toys from the screen to the playroom for over 25 years and are so excited to bring the first range of The Creature Cases toys to fans of the show from 2024.”
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