Sharing is Caring: ‘Sesame Street’ Collabs for 50th Anniversary

The collaborations span apparel, accessories, homewares, baby gear and desserts. Partnership agreements include:

The “Sesame Street” deals with Lauren Moshi, ezpz, Milk Snob, Baked by Melissa and Paul & Joe are timed with Mother’s Day. Each brand is led by moms who are entrepreneurs, also known as mompreuners. Sesame Workshop specifically partnered with the brands to honor them on the holiday.

“This month, we’re celebrating these mompreuners who are innovating within their respective industries, and we’re so excited to be debuting their inspired products to ‘Sesame Street’ fans,” says Gabriela Arenas, vice president, licensing, North America, Sesame Workshop.

Sesame Workshop’s deals add to a string of deals for the show’s 50^th anniversary. Partnerships with brands such as Suburbia Stores were announced earlier this year.