Sponsored By

Mattel’s Barney Finds Network Home

Two networks will host new animated preschool series, “Barney’s World,” which debuts in 2024.

McKenna Morgan

May 10, 2023

2 Min Read
Barneys World logo
Barneys World logoMattel

Warner Bros. Discovery has announced it has picked up the new CG-animated series, “Barney’s World,” for Cartoonito on Cartoon Network and streaming on Max. The series, announced earlier this year as part of Mattel’s Barney franchise relaunch, will be titled “Barney’s World” and will revamp the character for modern audiences. Co-produced by Mattel Television and Corus Entertainment’s Nelvana, “Barney’s World” will debut globally in 2024.

“‘Barney’s World’ perfectly exemplifies our ‘best in animation’ approach,” says Michael Ouweleen, president, Adult Swim, Cartoon Network, Discovery Family and Boomerang. “It strikes the right nostalgia chord for today’s parents and introduces this iconic dinosaur to a new generation of preschoolers.”

“Barney’s World” is modernized with dynamic characters and music-filled storylines that highlight themes of love, community and encouragement. Set in a local playground, Barney is joined by dinos, Billy and Baby Bop, and their three kid best friends. Throughout adventures together, Barney helps kids explore big preschool emotions and shows them how to love themselves and others.

“Having grown up watching the original series, many of today’s parents have fond memories of laughing, singing and learning with Barney and his friends,” says Fred Soulie, senior vice president and general manager, Mattel Television. “We are proud to partner with Warner Bros. Discovery to reimagine this famed brand and bring a fresh and modern version of Barney to a global audience of families.”

“Barney’s World” will be executive produced by Fred Soulie and Christopher Keenan for Mattel Television and by Colin Bohm, Doug Murphy and Pam Westman for Nelvana.

“Barney’s World” is one of the latest properties announced for the Max streaming service. Most of the announced properties are extensions of well-loved IP, including an eight-episode miniseries for “The Batman’s” Penguin, aptly titled “The Penguin,” an “It” prequel called “Welcome to Derry,” a “Gremlins” series called “Gremlins: Secrets of the Mogwai” and spin-offs based on “Big Bang Theory” and “The Conjuring.” Another “Game of Thrones” spin-off and a “Harry Potter” series have also been announced.

“Barney’s World” is a continuation of this trend for Max prior to the launch. HBO Max will fold in Discovery+ content at the end of the month to create the mega streaming service. Though Discovery+ will remain a standalone service in the U.S., Max promises to be a single destination for all Warner Bros. Discovery streamable content.

Plans for the Max streaming brand include live content like sports, the addition of more than 40 new titles, new television show seasons and more.

About the Author(s)

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like