HGTV Brings Barbie’s Dreamhouse to Life

“Barbie Dreamhouse Challenge” is set to premiere on HGTV this summer.

License Global

March 22, 2023

1 Min Read
Mattel logo.
Mattel logo.Mattel

Inspired by the enduring popularity of the icon herself and by the excitement surrounding the upcoming release of the Warner Bros. Pictures film, “Barbie,” HGTV has announced the “Barbie Dreamhouse Challenge” hosted by supermodel, designer, author and entrepreneur, Ashley Graham, and featuring eight teams of HGTV superstars as they transform a Southern California home into a real-life Barbie Dreamhouse. In the end, one passionate

Barbie fans will get the chance to win a once-in-a-lifetime stay in a home created for dreamers.

“By aligning two admired brands – HGTV and Mattel’s Barbie – and mobilizing the power of the best-in-class portfolio of Warner Bros. Discovery, ‘Barbie Dreamhouse Challenge’ will deliver a unique, visually stunning payoff for millions of fans who want to see their favorite HGTV stars bring a treasured childhood icon to life,” says Loren Ruch, head, content, HGTV. 

“I cannot wait to see Barbie’s signature style get the life-sized treatment in an actual home,” says Graham. “She holds such a special place in my heart, especially since Mattel created a one-of-a-kind doll of me back in 2016. It feels like such a full-circle moment now that I have a hand in the creation of her real-life Dreamhouse.” 

During the series, 15 HGTV home-design and renovation experts and one Food Network chef will participate in the creation of Barbie’s Dreamhouse. Teams will overhaul areas of the home with an era-specific style, such as an early 1960s atomic age kitchen, a ’70s disco vibe for Ken’s Den and a main bedroom decked out in ’80s glam.  

Related:The Core Trends Shaping Doll Play

Food Network will also integrate Barbie-inspired elements into its “Summer Baking Championship” and “Beachside Brawl.”  

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like