ESPN, Disney Channel and the NHL Announce ‘NHL Big City Greens Classic’

Animated telecast will feature NHL players and “Big City Greens” characters in real-time.

License Global, Content Editor

February 15, 2023

2 Min Read
Promotional image for the “NHL Big City Greens Classic.”
Promotional image for the “NHL Big City Greens Classic.” ESPN

ESPN, Disney Channel and the NHL are teaming up to bring fans the “NHL Big City Greens Classic,” the first live, animated NHL game telecast, featuring the Washington Capitals vs. New York Rangers, on March 14.

The alternate presentation of the Capitals-Rangers game will feature live, real-time volumetric animation of players and teams modeled after characters from Disney’s “Big City Greens.”  

ESPN+, Disney Channel, Disney XD and Disney+ will present the live, animated telecast, while the main telecast will be available on ESPN and ESPN+. 

“Working with Disney Channel and the NHL, we are producing a telecast that will reach a new and different audience and help to grow hockey fandom even more,” says Ilan Ben-Hanan, senior vice president, programming and acquisitions, ESPN. “‘Big City Greens’ has a huge following in a younger audience that we are excited to tap into, offering a fun and creative way to enjoy the game across Disney platforms.” 

“We’ve said from day one that our partnership with The Walt Disney Company is a big win for our fans and our league,” says Dave Lehanski, executive vice president, business development and innovation, NHL. “We’ve spent years investing in a fast and accurate puck and player tracking system to help us grow the game. The ‘NHL Big City Greens Classic’ will demonstrate how we can leverage data from NHL EDGE – our puck and player tracking system – to create entirely new fan experiences for a younger audience in collaboration with incredible partners like The Walt Disney Company, ESPN and Beyond Sports. What a testament – to have the greatest animation company of all time leverage its incomparable creativity and IP to promote and grow our game.” 

Related:NHL Partners with Brand Mitchell & Ness for Sportwear

The first-of-its-kind alternate presentation will leverage NHL Edge positioning data (puck and player tracking) to recreate the action on the ice as it is happening while featuring “Big City Greens” characters skating alongside animated versions of the NHL players. The real-time animation will be produced in association with ESPN Edge Innovation Center and NHL EDGE Innovation partners Verizon, Beyond Sports and Silver Spoon. 

ESPN commentators will call the action for the “NHL Big City Greens Classic,” and “Big City Greens” talent, including the Houghton brothers and Marieve Herington (the voice of Tilly), will also be featured in the presentation. More details regarding the production will be announced closer to the game. 

“Hockey is an incredibly exciting and animated sport, but we felt it wasn’t animated enough,” say Shane and Chris Houghton, creators and executive producers, “Big City Greens,” in a joint statement. “We’re thrilled to be partnering with the NHL and ESPN to see the Greens lace up their skates and add a generous dash of ‘Big City Greens’ comedy to what is sure to be an entertaining game.” 

Related:EastPoint Sports Announces Collaboration with ESPN

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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