"They [Mitchell & Ness] are an originalist; they look at the history of brands in sport and are very detailed about how they bring that history to life," says Jim Haskins, senior vice president, consumer products and licensing, NHL. "For hockey, our history is so rich. When you look back to the '60s, the '70s, the '80s, the class of '67 teams, the logos and the brands that came to life and the stories that were behind them, it is so rich with tradition and a lot of fun stuff."
The NHL collection will launch in November and consist of lifestyle and streetwear products, including fan jerseys, outwear, fleece, headwear, tops and bottoms.
A separate agreement with the NHL Players' Association to feature players on apparel and a separate agreement with the NHL Alumni Association to feature former stars on a wide range
NHL Mitchell & Ness items will be available on several websites, including Fanatics' online store, NHL teams' official websites, the NHLShop.com and Mitchell & Ness' official website. Products will also be sold at in-arena stores, brick-and-mortar stores, Mitchell & Ness services and the NHL Shop in New York City.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.