‘Bluey’ Licensing Program Launches in Germany, Switzerland and Austria‘Bluey’ Licensing Program Launches in Germany, Switzerland and Austria
New products include partyware and dress-up, classic games, outdoor toys, electrical toys, puzzles, lunch boxes, bottles, tableware and bath toys.
May 31, 2023
Licensees set to launch “Bluey” products in Germany, in addition to master toy partner, Moose Toys, include Amscan (partyware, dress-up), Hasbro (co-branded classic games, Play-Doh), HTI Toys (large role play, cases, bubbles, outdoor toys), OTL (headphones, walkie talkies, microphones), Ravensburger (puzzles, proprietary formats), Stor (lunchboxes, bottles, tableware) and TOMY (Toomies bath toys).
“We are delighted to be working with the Studio 100 team, who bring a wealth of licensing experience in the preschool space in these markets,” says Gaby Dior, EMEA licensing manager, BBC Studios. “With their team of experts on board, the success of ‘Bluey’ on the Disney platform, the launch of the German language YouTube channel and strong launch plans from Moose and other partners, we are ready. I am looking forward to building the Bluey program in this key market for EMEA.”
“We are thrilled to handle the licensing and merchandising rights for German-speaking territories, as ‘Bluey’ is clearly the ‘next big thing’ in licensing,” says Martin Krieger, chief executive officer, Studio 100 Media. “The show has taken international audiences by storm, and we are looking forward to pairing this great property with the right licensing partners.”
See BBC Studios at Licensing Expo, which takes place on June 13-15 at Mandalay Bay Convention Center, Las Vegas.
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