Newly-announced products include Arnott’s Bluey Muesli Bars and the “Hammerbarn” playset from Moose Toys.

License Global

March 7, 2023

1 Min Read
Bluey title card.
Bluey title card.BBC Studios

BBC Studios Kids & Family, co-commissioner and global distributor for “Bluey,” has announced an expanded portfolio.

Arnott’s is venturing into the muesli bar aisle with two “Bluey” Muesli Bars flavors: Yoghurt & Fancy Fruit, and Sherbet. The muesli bars will be the third product in Arnott’s “Bluey” range, with its Biscuit multi-packs launching in June last year, before expanding into share packs in January.

Moose Toys has also unveiled its supersized “Hammerbarn” playsets; Hunter Leisure (arts and crafts and outdoor products); Benson’s (cards and stationery); MJM (puzzles and games); VTech (interactive games); TOMY (bath toys); Headstart (ride-on toys); and newly signed partner, Jasnor (wooden toys and outdoor play).   

“We’ll be celebrating five years of the show later this year, and there’s no doubt that ‘Bluey’ – just like a plucky little preschooler – is a phenomenon that Australians can be immensely proud of,” says Kate O’Connor, head, licensing and brands, Australia, BBC Studios. “With so many achievements already in the bag, 2023 is set to be another year of success and celebration.”

“Bluey” was also named won “Preschool License of the Year” for the fourth consecutive year at the Australian Toy Association Awards.

Read more about:

BBCBlueyMoose Toys

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License Global

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