Roblox property is being adapted into a new medium for fans of the game.

License Global

February 2, 2024

2 Min Read
“Momoguro.”9 Story Media

Baobab Studios, an interactive animation studio, and 9 Story Media Group, have announced a partnership to co-produce and launch a new television series for Baobab Studios’ “Momoguro” game-based property. Baobab Studios and 9 Story Media Group will leverage their award-winning creative, development and production experience along with 9 Story’s established distribution, financing and merchandising business. 

The “Momoguro” franchise was created by Baobab Studios, in collaboration with creators, Martin Allais and Nico Casavecchia, and developed for television and games by Baobab Studios. Baobab also launched the “Momoguro” digital collectibles game. Momoguro’s universe features contrasting creatures who use the magical power of Momoguro to fuse together, forming powerful beings, greater than the sum of their parts – but only if they can work together.  

“We’re delighted that ‘Momoguro’s’ characters and universal theme of ‘stronger together’ has resonated with global audiences and gained such popularity with the family audience on Roblox,” says Maureen Fan, chief executive officer, co-founder, Baobab Studios. “Our fans have told us it evokes the childhood nostalgia of Pokémon meeting Voltron. We feel there is no better partner to grow this universe independently than with 9 Story, known worldwide for scaling hit children’s programs through licensing and distribution across every major TV market.” 

“We are thrilled to partner with the talented team at Baobab to bring ‘Momoguro’ to new audiences as our first Roblox-to-TV IP,” says Vince Commisso, president, chief executive officer, 9 Story. “‘Momoguro’ is a fresh take on the hero genre, set in a rich world where two kids, born on opposing sides of an age-old feud, find a deep connection through self-expression. Just like the game, our heroes find themselves at the heart of a societal transformation that will put the power in the hands of kids.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like