All3Media to Launch ‘Catchphrase’ App

All3Media International has announced the launch of a new app for the game show “Catchphrase,” as it continues to build on the off-screen activation of its entertainment brands.

A hit prime-time game show format created by Pasetta Productions and Steven Radosh, “Catchphrase” continues to prove its evergreen credentials with this mobile game, in addition to the recent launch of a board game and card game based on the show.

The app allows players to test their skills and identify familiar catchphrases straight from the ITV/STV show. Featuring the show’s mascot Mr Chips, players are presented with challenges to complete, targets to aim for, and more rewards and prizes.

“‘Catchphrase’ is one of the most iconic and recognizable brands in All3Media International’s catalog and has proved itself a beloved viewer favorite time and time again on screen,” says Jane Sharp, vice president, licensing, All3Media International. “I’m thrilled to continue to find fresh ways to reach long-time fans and new players with this brand-new app, as well as the ‘Catchphrase’ board game and card game.”

“Our contestants always have so much fun playing ‘Catchphrase’ in the studio, so we’re delighted that fans of the show can now also play the game at home or on the move with this fantastic app,” says Gary Chippington, creative director, entertainment, STV Studios. “All3Media International and Two Way Media have really managed to capture the magic that makes Catchphrase one of the most popular and enduring shows on British TV.”

Created in partnership with Two Way Media, the game developer behind the “Lingo” app, the “Catchphrase” app is now available in the U.K. on iOS and Android.