All3Media International has announced formats commercial manager, Jane Sharp, has been promoted to vice president, commercial licensing, a new role in the company’s formats team.

Sharp will be responsible for all offscreen promotion of All3Media International’s brands, managing licensing deals and agency partnerships across brands such as “The Traitors,” original five-letter word game Lingo, “Catch Phrase,” “All Creatures Great and Small” and “Midsomer Murders.” 

Prior to her new role, Sharp launched reality game show, “The Traitors,” in the licensing market with product deals including a board game and card game, available in the U.K. and Ireland. In addition, Sharp delivered a raft of new product activations from across All3Media International’s game show and drama catalog. 

“All3Media International’s catalog is brimming with so many iconic and exciting global brands with evergreen potential,” says Sharp. “We’ve already had such a great start to the year with ‘The Traitors’ board and card games making an undeniable impression in the licensing market, and I am very excited to share with retailers, licensors, buyers and fans the incredible new opportunities and products All3Media International can bring to the licensing world.”