‘Pinocchio and Friends’ Makes Waves in Brazil

Launched in February on Discovery Kids, “Pinocchio and Friends” is already garnering new deals.
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License Global

June 15, 2023

"Pinocchio and Friends" kindergarten backpacks
"Pinocchio and Friends" kindergarten backpacksRainbow

“Pinocchio and Friends,” the show by Rainbow, keeps growing in numbers both on linear and on VOD Discovery+.  As the series’ popularity soars, so do the exciting partnerships that see the property becoming increasingly popular in the Brazilian market.

Among the new deals signed by Rainbow, Bts Clio has announced an upcoming back-to-school collection of school bags, kindergarten backpacks, pencil cases and lunch boxes; Nova Brink is on board with the Pinocchio Vinyl doll under development and ready to debut in Brazil and Happy Eventos has been appointed as official licensee for shopping mall events. The partner will showcase customized areas with branded activities including arts and craft, DIY, game tutorials and further activities.

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