In their first video collaboration launching on Friday, the Kidz Bop Kids will perform their signature “Kidz Bop Shuffle” with the Oddbods characters in a piece of bespoke animation that encourages kids to get up and dance along.
The launch will be supported across both brands’ social media platforms, YouTube channels and Popjam, with a second video to follow later in the year.
“‘Kidz Bop boasts sales of more than 19 million albums to date and 24 Top 10 Albums on the Billboard 200 Chart is only surpassed by The Beatles, The Rolling Stones and Barbra Streisand,” says Anabel Higgin, marketing director, One Animation. “We are thrilled that ‘Oddbods’ get to showcase their very best moves in such great company. Our collective brand values of positivity, fun and friendship together with the insatiable fan demand that both brands enjoy, are aligned just as well as our dance moves, and we can’t wait to get kids up and moving to this fun initiative."
The Oddbods brand currently generates 15 million views per day on the platform.