Mondo TV Group has announced that it has signed a major broadcasting agreement with RTVE (Radio Television Española, the Spanish national broadcaster). RTVE will show series one of “MeteoHeroes,” the environmentally-themed animated kids’ show co-produced by Mondo and Italian weather forecasting center Meteo Operations Italia in a number of its markets, starting with previews in the spring.
The contract covers not only television broadcasts in Spain on Clan, the RTVE channel dedicated to children, but also in Latin America on Clan Internacional, the RTVE kids’ channel for the Americas.
The timing of the agreement will allow Mondo to extend its consumer product strategy adopted in the Italian market in 2020. With Panini Spain already on board for a range of products including sticker lines, sticker albums, magazines and flowpacks , Mondo TV will soon be expanding its licensing program into many other categories.
The first line of “MeteoHeroes” toys are scheduled to be released this fall. Play Around, the master toy licensee, has developed a toy line that includes 3D figures, role play items and a playset. As well as being great fun to play with, the toy line will help kids to identify with the superhero stars in their fight against climate change and pollution.
This agreement with a major broadcast partner is an important new stage in the development of “MeteoHeroes,” both as a television series and as a highly innovative franchise that brings something new and different to the market. It follows hard on the heels of the recent announcement that MOPI and Mondo TV have already agreed to co-produce series two.
“In a very short time MeteoHeroes has established itself as one of the leading series in our portfolio; in fact a second series is already being planned,” says Matteo Corradi, chief executive officer, Mondo TV. “This agreement with RTVE, a major partner in Spanish-speaking markets worldwide, is a very important development, not only bringing the show to millions of potential viewers in a large number of new markets but also boosting the reach of the ongoing licensing and merchandising campaign.”