DeAPlaneta Entertainment Joins Forces with SAMG to Expand the ‘SUPERDINO’ Brand

Agency will develop TV sales, licensing and merchandising for SAMG property to pursue brand’s global expansion.
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License Global

September 13, 2022

“SUPERDINO” characters.
“SUPERDINO” characters.SAMG Entertainment/DeAPlaneta

DeAPlaneta Entertainment

has signed a global rights distribution deal for the preschool animated series, “SUPERDINO,” with Korean family entertainment company, SAMG Entertainment. 

A first deal in Spain has been closed and DeAPlaneta Entertainment is in talks with U.S. and Latin American channels. It plans to expand the series into key territories including Europe, Africa, the Middle East, Australia and New Zealand. 

The series premiere will be accompanied by extensive media coverage to support licensing and merchandising deals with a range of companies and subsequent distribution. 

“SAMG Entertainment is a truly modern entertainment company that brings together creative, commercial and product-design capabilities,” says

Diego Ibáñez Belaustegui

, entertainment chief brand officer, DeAPlaneta. “For many years, this has allowed them to create benchmark IPs reinforced by their own innovative toy lines. ‘SUPERDINO’ opens a new phase for us, in perfect harmony with the founding of DeAPlaneta Entertainment

and that reinforces our presence in Asia.” 

“Our partnership with DeAPlaneta consolidates this project as a genuinely global kid brand,” says Kevin Min, head of international business and development, SAMG. “The world has changed, children have changed, borders are blurring and DeAPlaneta is the ideal partner because it is ready to adapt to the fast-paced evolution of family entertainment. SAMG will continue to put forward new ideas, to present new programs and will analyze the best way to position our brands in countries outside Asia on their proven success in our home market. We will do this together with DeAPlaneta, a highly experienced and extremely well-qualified partner.” 

“SUPERDINO,” is a 3D animated series for preschool audiences that features the adventures of a dinosaur rescue team starring Deano, Cera, Ben, Windy and Harry. Led by a girl named Joy, the team is responsible for rescuing endangered dinosaurs on their secret island, Koong Koong. 

DeAPlaneta Entertainment is exhibiting at Brand Licensing Europe 2022.

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