The partnership sees the creation of a line of Rastaclat bracelets inspired by the athletes and fans of Team USA. A portion of the proceeds for each bracelet sold will help to support Team USA athletes on their journey to the Olympic Games in 2020.
Olympic’s season is a busy time of year for licensing. Ahead of this year’s 2020 games, Team Great Britain signed The Point.1888 as its licensing agency. TheInternational Olympic Committee
also recently partnered with SEGA for the release of the video game“Mario & Sonic at the Olympic Games Tokyo 2020.”
Rastaclat’s Team USA deal comes on the heels of a Krispy Kreme collaboration for theEvery One Campaign
. The accessories line was designed to inspire camaraderie, passion, friendship and build a sense of community. The fashion accessories are branded with Krispy Kreme’s logo and colors.
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