Expanding the Team GB brand into new categories, The Point.1888 has announced the launch of 10 new partnerships, collaborations and initiatives ahead of the Tokyo Olympic Games 2020.
The love for Team GB brand is strong in the U.K. since the athletes brought home a collective 67 medals following Rio 2016, and hosted the London Olympics before that. Now, to build on that growing national pride, The Point.1888 is bringing home 10 new partnerships.
Aykroyds, a leading U.K. supplier of licensed nightwear and swimwear, will produce a line of Team GB goods, while other partners include:
- Misirli (socks and underwear);
- Egmont (magazines);
- Dreamtex (homewares);
- Hy Pro (sports accessories);
- Zak Designs (plush, lunch ware and gifting);
- Crackerjack (lip balms);
- VMC (fashion bags);
- Bespoke 77 (kitchen textiles) and
- BB Designs (stationery and home accessories).
“Team GB has a rich history in licensing, but with a growing fan base and a record-breaking performance in the last two Games, there is a demand to widen our offer and work with new brands and licensees to excite our fans,” says Paul Ellis, head, licensing, Team GB. “We’re excited by the results The Point.1888 has already delivered and look forward to seeing these new products developed and on the shelves of every store in the U.K. from leading grocers to premium high-street retailers.”
In the pursuit of nurturing Team GB as a full family brand, The Point.1888’s unique approach is bringing a number of exciting consumer products to market, while generating income which will be reinvested in equipment, facilities and training for the squad.