April 6, 2018
Expanded global partnership will launch with the 2017 NBA Draft cap.
The National Basketball Association has expanded its global licensing partnership with New Era, making the brand the official authentic headwear provider for the NBA, WNBA and NBA D-League.
As the league’s headwear provider, New Era will exclusively produce caps for marquee NBA events including the NBA Draft presented by State Farm, Conference Finals and NBA Finals.
The multi-year deal will also include marketing and retail activations within league and team platforms.
“We’ve been a partner of the NBA for many years and are excited for the opportunity to continue to work with such a storied league and its outstanding teams,” says Chris Koch, president and chief executive officer, New Era. “We’re looking forward to using team and league logos to bring unique designs and styles to the market for both players and fans.”
Additionally, New Era will unveil lifestyle-inspired products during the NBA All-Star 2017 as well as produce all headwear silhouettes with current team logos internationally.
“We’re very excited to grow our relationship with New Era and explore new ways to share premium product with our fans,” says Lisa Piken, vice president, global partnerships. “The NBA Draft and Finals will reflect our refreshed approach to the category.”
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