License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

NASCAR Speeds Ahead with Far Out Toys for Walmart Exclusive

NASCAR and Far Out Toys have launched the NASCAR Adventure Force Crash Racers collection to debut exclusively online and in Walmart stores nationwide.

The collection is the first in a new line of NASCAR-branded racing sets from Far Out Toys. The toy line will debut at South Carolina’s historic Darlington Raceway. It is the only toy kids can race, wreck and rebuild on an officially licensed NASCAR track. The track measures about seven feet when assembled and combines motorized racing with NASCAR cars that break apart on impact before being easily resembled.

“NASCAR Adventure Force Crash Racers effortlessly captures the thrills and excitement of NASCAR,” says Paul Sparrow, managing director, licensing and consumer products, NASCAR. “This latest toy collaboration with Walmart and Far Out Toys will help foster lifelong fans through endless NASCAR fun.”

The new NASCAR Adventure Force Crash Racers toy line will launch with a variety of special events at Darlington. The celebration kicks-off with a NASCAR-themed party at the local Darlington Walmart that will be highlighted by a meet-and-greet with NASCAR drivers Kyle Busch, Noah Gragson and the stars of HobbyKidsTV.

“As a father of a young son, I am excited to work with NASCAR and Far Out Toys on the NASCAR Adventure Force Crash Racers,” says Kyle Busch, driver, NASCAR. “This cool new toy brings the exhilaration of stock car racing right into your living room and creates hours of fun for the entire family. I look forward to sharing this product with my fans.”

Far Out Toys inked a multiyear deal with NASCAR earlier this year.

Add new comment