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April 6, 2018
Learfield Sports has completed its integration of the recently acquired Licensing Resource Group and Strategic Marketing Affiliates, creating the new entity Learfield Licensing Partners. The combined operation now serves more than 550 collegiate partners.
Former LRG chief executive officer Lewis Hardy will serve as chairman and former SMA chief executive officer Bob Bernard will serve as president and chief executive officer of the new company.
Read more about:Learfield Licensing
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