Set to launch this fall, the new product line will continue its legacy of bringing fans and collectors their favorite athletes in action figure form. Starting Sept. 22, products from the Starting Lineup brand will be available exclusively on Hasbro Pulse and across the Fanatics network of online sites, including Fanatics.com and official league stores.
“We’re thrilled to be bringing back one of the most beloved sports collectibles brands of all time, Starting Lineup, and to be teaming up with Fanatics for its highly anticipated return this fall,” says Eric Nyman, president, chief operating officer, Hasbro. “The fast-growing sports collectibles category presents great opportunities to connect with fans of all ages, and we’ve got many exciting announcements to come from the brand in the months ahead.”
First launched in 1988, the Starting Lineup brand developed
“Hasbro’s Starting Lineup is an iconic collectibles brand, and Fanatics is thrilled to be the exclusive partner to help re-launch this historic product line and introduce a new generation of sports stars to fans and collectors everywhere,” says Jack Boyle, co-president, direct-to-consumer, Fanatics Commerce Global.
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