Fanatics to Become the NHL’s Official On-Ice Uniform Outfitter

Starting with the ’24-’25 season, Fanatics will provide threads (and more) to all 32 teams.
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License Global

March 21, 2023

Promotional image for the Fanatics x NHL partnership.
Promotional image for the Fanatics x NHL partnership. NHL

The National Hockey League (


) and its long-standing partner,


, have announced a new 10-year agreement that, beginning with the 2024-25 season, will see Fanatics become the League’s authentic outfitter of on-ice uniforms and supplier of authentic jerseys at retail.  

The deal marks the next stage of the NHL’s partnership with Fanatics, which over the past two decades has evolved to include NHL e-commerce and retail operations, fan apparel and headwear, replica jerseys, licensed memorabilia, performance and training products, on-ice Stanley Cup Champions apparel and headwear and now official on-ice uniforms and authentic jerseys sold at retail. 

The new Fanatics on-ice NHL uniforms will build upon the growing collection of performance and technical products that Fanatics currently makes for professional athletes. Since 2018, Fanatics has designed and manufactured the NHL’s Authentic Pro product line – the official performance and training apparel and headwear products worn by NHL

Players, coaches and equipment and training staff.  

“This expansion of our partnership with Fanatics is a reflection of our shared commitment to innovation, performance, and serving our Players and fans,” says Gary Bettman, commissioner, NHL. “Fanatics is a sports industry market leader and with its proven track-record in e-commerce and retail operations, licensed fan merchandise and performance gear -- including the popular NHL replica jerseys and Authentic Pro performance and training products -- our Players and fans should look forward to what Fanatics will bring to the best uniforms in all of sports.”

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