Royal Belgian Football Association Partners with Fanatics

Long-term merchandising deal will cover UEFA EURO 2024 and the 2026 FIFA World Cup.

License Global, Content Editor

March 14, 2023

2 Min Read
Belgium Soccer team
Belgium Soccer teamRoyal Belgian Football Association

The Royal Belgian Football Association (RBFA) has announced a long-term e-commerce and merchandising partnership with Fanatics to enhance the shopping experience for fans of the Belgium National Football Team.  

The deal, which lasts through UEFA EURO 2024 and the 2026 FIFA World Cup, makes Fanatics the exclusive operator for the official RBFA Online Store. Through the partnership, fans of the Belgian Red Devils and Red Flames will enjoy an expanded range of merchandise, including licensed men’s and women’s player shirts, training gear, gifts and accessories. 

The RBFA Online Store, which is now run and operated by Fanatics, gives RBFA access to Fanatics’ Cloud Commerce Platform.  

“Fanatics is known for creating best-in-class retail and merchandising experiences for fans of both club and international football, making it the perfect partner for us as we look to continually improve our offering to Belgium football fans, wherever they might be in the world,” says Bart Cobbaert, commercial manager, Royal Belgian Football Association. “We know that this partnership will prove extremely exciting for our fans, who will benefit from the wide-ranging product assortment and overall online retail experience on offer, both now and over the years to come.”  

“We are thrilled to announce this partnership with the RBFA, furthering our extensive experience across both international and club football,” says Matthew Primack, senior vice president, international business affairs and development, Fanatics. “Our expertise, unparalleled global infrastructure and technology platform means that fans of the Belgian national teams, no matter where they might be in the world, can look forward to a seamless retail experience, both online and on mobile, providing access to an extensive product assortment, and the innovation in retail for which we are known.”

The partnership adds to Fanatics’ football merchandising and retail portfolio, with the business officially partnered with the English FA, UEFA and several of the world’s leading soccer clubs. Earlier this month, Fanatics announced the extension to its partnership with the German Football Association (DFB).

Read more about:

Fanatics

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like