Academy Sports + Outdoors Partners with Fanatics for Licensed Sports Products

Academy Sports + Outdoors, a sporting goods and outdoor recreation retailer, and Fanatics, a global digital sports platform and provider of licensed sports merchandise, have announced an expanded partnership focused on enhancing the assortment of licensed merchandise available to Academy customers both in-store and online. As a result of the partnership, Academy shoppers will have access to a wider breadth of fan shop products that are new to Academy. 

The partnership will provide Academy the opportunity to tap into Fanatics’ licensed sports inventory to give shoppers an even broader selection of fan apparel, jerseys, headwear and novelty items for the whole family from portfolio brands, such as Fanatics, Nike, adidas, Mitchell & Ness, New Era, WinCraft and more. 

“Academy Sports + Outdoors is excited to partner with Fanatics to expand out our licensed sports assortment and provide our customers with an even better selection of gear to show off their team pride,” says Matt McCabe, chief merchandising officer, Academy Sports + Outdoors. “Sports fans know they can rely on Academy for the best gear and prices. By teaming up with Fanatics, our customers will be able to browse an even wider assortment to make sure every member of the family has the gear they want at the right price.” 

Related:Fanatics, DAZN Partner to Deliver Integrated Sports Fan Experience

This fall, shoppers visiting Academy.com will have access to a significant portion of Fanatics’ licensed sports merchandise assortment, featuring teams and players from various leagues and sports properties, beginning with NCAA and expanding into other leagues as their seasons approach. 

“Fanatics is excited to provide an incredible selection of high-quality fan gear from our leading product catalog to Academy customers, whether they are shopping online or at stores,” says Gary Gertzog, president, business affairs, Fanatics. “We’re committed to providing robust assortments of timely products to fans across all channels, and this partnership will allow more fans across the country to support the teams and players they love throughout the year.”