Pacsun Announces Leadership Transition

Brie Olson appointed co-CEO Alongside Mike Relich. Alfred Chang to become CEO of Fear of God; will remain on Pacsun Board of Directors.
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License Global

January 27, 2023

Brie Olson and Mike Relich.
Brie Olson and Mike Relich.Pacsun

PacSun has announced a leadership transition in which Brie Olson, president and board member, PacSun, will be appointed co-chief executive officer alongside co-chief executive officer Mike Relich, effective March 9. Alfred Chang will step down after 17 years with the company to join Fear of God, a


brand partner, as its chief executive officer. Chang will stay on as PacSun’s co-chief executive officer until March 8 to facilitate the transition and will remain a member of the PacSun Board of Directors after joining Fear of God. 

“It has been a privilege to help build PacSun into the brand and company it is today,” says Chang. “Looking ahead, I am thrilled to join the Fear of God team, where I will have the opportunity to deepen the strong partnership between PacSun and Fear of God that we’ve forged over the past seven years. I also want to congratulate Brie on her well-deserved promotion. I am excited to watch all that she and Mike will accomplish together.” 

Olson has more than two

decades of experience in the retail industry, including 17 years at PacSun, and has served as president and as a member of the PacSun Board of Directors since May 2021. Olson has overseen the design and execution of multiple successful partnerships at PacSun, including with

The Metropolitan Museum of Art

, Formula 1, Emma Chamberlain and Storm Reid, introduced Pacsun’s first gender neutral collection, Colour Theory, and spearheaded Pacsun’s entry into the Kids’ category with Pacsun Kids. Olson also leads the company’s AI and metaverse initiatives,

including activations on Roblox

and the brand’s partnership with the first known virtual influencer, Miquela. In 2022, Olson was named one of AdAge’s Leading Women, one of Glossy’s Top Marketers, and one of Brand Innovators’ Top 100 Women in Brand Marketing. 

“PacSun aims to position our brand right alongside our customers – the cultural pioneers of the future,” says Olson. “This means we live at the intersection of all things culture: art, fashion, music and sports. Culture is dynamic, and so PacSun must be as well – and that is what I love most about being part of this organization. Every day I get to work with the most talented team in the industry as we innovate, break barriers and grow. I am honored to take on this new role and excited to continue working with Mike and the rest of the fantastic PacSun team as we make big, bold swings.” 

“Brie will be an outstanding partner and co-CEO as we embark on the next chapter at PacSun,” says Relich. “I also want to thank Alfred for his partnership and look forward to working with him on the Board and as a partner at Fear of God.” 


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