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October 7, 2022
Pacsun delves into the world of fine art with the release of The Study of Fine Arts: Highlights from The Met Reimagined by Pacsun, an exclusive capsule collection in collaboration with The Metropolitan Museum of Art in New York City. With 30 fall and winter pieces, including sweatsuits, T-shirts, hats, socks and more, the debut collection draws inspiration from late 19th century paintings, with a focus on florals and landscapes.
“The arts continue to be important to our consumers and community, and partnering with such an iconic museum that has resonance in the fashion world felt like a natural collaboration for us,” says Brieane (Brie) Olson, president, Pacsun. “We were grateful that several of The Met’s most notable and important works were made available to us for this collection.”
Drawing inspiration from a range of artworks in The Met collection, Pacsun’s design team worked closely with the museum to ensure styles stayed true to the original works. Modernized fits and fabrications juxtaposed with historic oil paintings translate the story of the past, while helping to inform the future. The collection references muted tones seen in artworks by Tiepolo and Latour, juxtaposed with more vibrant works in shades of green by Van Gogh. The artworks are applied directly to the designs, and transformed as all-over prints in knit and woven fabrications.
More looks from the collection.
“It's undeniable that the past has a weighted influence on fashion, and Pacsun, together with global licensing agency Beanstalk, wanted to highlight the rich history of The Met through a merchandise and apparel collection that would celebrate that history,” says Olson. “The collection consists of styles fit for anyone to wear, allowing consumers to outfit themselves in the art that shaped, and is still shaping our culture.”
The collection is portrayed through a gender-free lens, with sizing ranging from XS-XL. The Study of Fine Arts: Highlights from The Met Reimagined by Pacsun is available now at 200 Pacsun retail locations and on Pacsun.com. In celebration of the collaboration and launch, whitespaces at select Pacsun stores will be designed around the capsule.
“Beanstalk is thrilled to see Pacsun’s unique artistic vision come to life in this creative partnership with our client, The Met,” says Linda Morgenstern, vice president, brand management, Beanstalk. “This beautiful collection inspires consumers to experience art in a new way, juxtaposing it with self-expression and their own personal style.”
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