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October 6, 2022
Pacsun is partnering with gaming streamer, SypherPK, to release a limited-edition six-piece clothing collection available exclusively in-store and on Pacsun.com. The deal, brokered by Semaphore Premier Licensing, marks the first streamer-founded clothing brand sold in physical retail locations throughout the U.S.
“Streamers are the modern celebrity, and personalities like SypherPK are building communities that matter,” says Lauren Conlon, vice president, licensing, Semaphore. “By partnering with Pacsun, SypherPK will mobilize his online community towards physical locations in ways that brings new life to the tired e-commerce experiences known in gaming. Metal Umbrella is more than just a streamer’s logo on a T-shirt, it’s an identity.”
The collection carries six designs that bridge the summer and fall seasons with one hoodie, a long-sleeve top and four T-shirts. The collection is unisex and runs in popular sizes.
Pacsun locations, including San Diego, Austin and Los Angeles will carry limited quantities of the collection.
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