The massive store is designed to create engaging experiences for fans with Instagram-worthy photo opportunities and games. Funko’s new retail location features life-size versions of Pop! figures including the likes of Fred Flintstone, Thanos, Captain Crunch, Batman and Superman. During the ribbon-cutting event for the store, Brian Mariotti, chief executive officer, Funko, detailed the work that went into creating the location as a place for fans to come together to celebrate the collectibles.
“I can’t tell you how many people worked their tail off over the last year to build this thing,” says Mariotti. “[Fans] are going to love it; it’s all for [them]. This is absolutely all about how much we love our Funko fans and is all about giving them experiences and helping them be part of one of the most amazing communities ever.”
Funko was expecting the store to host as many as 2,000 customers
The Hollywood location is Funko’s second retail location, following the launch of another store next to the Funko headquarters in Everett, Wash. Both stores speak to the growing trend of companies using retail space as a physical entertainment venue to promote the brand. Considered “retail-tainment” locations, these shops are just as much an activity center as a store.
Funko’s location is a few blocks from a similar retail experience from Line Friends, which opened up earlier this year. TheHollywood Line Friends store
includes photo-ops and exclusive merchandise similar to Funko’s new location.
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