Funko Gets Wicked with Disney Villains Cosmetics Line

Funko has branched out of collectibles and apparel with its new line of cosmetics inspired by famous Disney villains.

The line will include items inspired by villains such as Ursula, Maleficent, Cruella De Vil and the Evil Queen from “Snow White.” Items in the collections include bronzers, lip glosses, highlighters, eye shadows, eyeliners, blushes and makeup brushes. The products are manufactured by cosmetics company Taste Beauty. Ulta Beauty will be the exclusive retailer of the line.

“We’re always going to look toward opportunities to acquire companies or get into categories that we aren’t currently in if it makes sense with our core competency, which is pop culture, a massive array of licenses and reaching fan bases in unique and cool ways,” says Brian Mariotti, chief executive officer, Funko, via CNBC.

The cosmetics line marks another first for Funko in 2019. At this year’s Comic-Con, the company debuted its first-ever board game.