Disney Store Readies for Force Friday

Disney Store is gearing up for Force Friday on Sept. 4, the global release date for product from the upcoming film Star Wars: The Force Awakens. 

April 6, 2018

Disney Store Readies for Force Friday

Retailer plans events, limited edition product for

Star Wars

toy launch.

Disney Store is gearing up for Force Friday on Sept. 4, the global release date for product from the upcoming film

Star Wars: The Force Awakens

.

Disney Store locations in New York City (Times Square), Chicago (Michigan Avenue), and San Francisco (Stockton Street) will host midnight madness events with doors opening at 12:01 a.m. local time, giving fans the first opportunity to see and purchase toys, collectibles, books, apparel and more from the upcoming film. In addition, the first 1,000 guests will receive a free

Star Wars: The Force Awakens

D23 commemorative fan poster.

Additionally, on Thursday, Sept. 3, the Disney Store on North Michigan Avenue in Chicago will play host to one of the 15

live toy unboxing events

happening around the world. Starting at 8:30 a.m. CDT, HobbyKidsTV, a YouTube channel that is part of the Maker Studios network, will be broadcasting live from inside the store, unveiling new products from

Star Wars: The Force Awakens

that will be available exclusively at Disney

Store. 

In all Disney Store locations throughout North America doors will open for business on Force Friday with

Star Wars

-themed opening ceremonies, offering a galactic twist on the traditional “Unlocking Imagination” ritual. Other activities taking place at Disney Store locations (excluding Disney Store Outlets) on Force Friday include:

A free commemorative

Star Wars: The Force Awakens

pin for the first 100 guests who make a purchase on Force Friday

Numerous

Star Wars

events taking place including an R2-D2 craft activity, a Ways of the Force event, a

Star Wars

story time, "Art of Drawing: R2-D2," free Topps vintage trading card giveaway upon completion of an in-store event and

Star Wars

theming that pays homage to both the Dark Side and the Light.

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