April 6, 2018
Retailer plans events, limited edition product for
Star Wars
toy launch.
Star Wars: The Force Awakens
.
Disney Store locations in New York City (Times Square), Chicago (Michigan Avenue), and San Francisco (Stockton Street) will host midnight madness events with doors opening at 12:01 a.m. local time, giving fans the first opportunity to see and purchase toys, collectibles, books, apparel and more from the upcoming film. In addition, the first 1,000 guests will receive a free
Star Wars: The Force Awakens
D23 commemorative fan poster.
Additionally, on Thursday, Sept. 3, the Disney Store on North Michigan Avenue in Chicago will play host to one of the 15
happening around the world. Starting at 8:30 a.m. CDT, HobbyKidsTV, a YouTube channel that is part of the Maker Studios network, will be broadcasting live from inside the store, unveiling new products from
Star Wars: The Force Awakens
that will be available exclusively at Disney
In all Disney Store locations throughout North America doors will open for business on Force Friday with
Star Wars
-themed opening ceremonies, offering a galactic twist on the traditional “Unlocking Imagination” ritual. Other activities taking place at Disney Store locations (excluding Disney Store Outlets) on Force Friday include:
A free commemorative
Star Wars: The Force Awakens
pin for the first 100 guests who make a purchase on Force Friday
Numerous
Star Wars
events taking place including an R2-D2 craft activity, a Ways of the Force event, a
Star Wars
story time, "Art of Drawing: R2-D2," free Topps vintage trading card giveaway upon completion of an in-store event and
Star Wars
theming that pays homage to both the Dark Side and the Light.
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