WHP Global Opens Second Toys”R”Us Flagship Store at Mall of AmericaWHP Global Opens Second Toys”R”Us Flagship Store at Mall of America
More activations, like an ice cream shop and café, will open in 2024.
November 16, 2023
WHP Global, parent company of Toys"R"Us, has announced today the location of its second U.S. flagship store at Mall of America, the largest shopping and entertainment destination in North America. Set to open just before Thanksgiving, this marks the first flagship store in partnership with Go! Retail Group with additional flagship locations opening next year.
in the U.S., Toys"R"Us has a global flagship store at American Dream, and through a landmark partnership with Macy's, over 452 Toys"R"Us shop-in-shops are open inside Macy's stores nationwide.
"After the success we've experienced with our first flagship at American Dream and shops inside Macy's, bringing Toys"R"Us to Mall of America was a must,” says Jamie Uitdenhowen, executive vice president, Toys"R"Us, WHP Global. “There is the perfect mix of entertainment and retail that makes it a highly trafficked go-to-destination for families year-round. I'm thrilled to open our first flagship with our new partners at Go! Retail Group as we continue to expand the Toys"R"Us brand through new concepts and to new locations around the world."
The new Toys"R"Us flagship store at Mall of America spans over 11,000 square feet. Families can shop for toys, take a photo with Geoffrey the Giraffe and more. In 2024, the Toys"R"Us flagship will introduce new branded elements like Geoffrey's Café and an ice cream parlor as well as interactive experiences and product demonstrations from toy vendors.
"Toys"R"Us has played a role in creating special memories for so many of us," says Heather Brechbill-Swilley, senior vice president, leasing, Mall of America. "We are excited to bring this playful and iconic brand to life at Mall of America for the next generation to enjoy. Whether you're a kid or a kid at heart, this nostalgic brand will be the perfect addition for families and guests of all ages this holiday season."
"It is incredibly exciting to be a part of the return of Toys"R"Us and we are fortunate to have the backing of WHP Global and Mall of America as we bring this flagship store to life for families just in time for the holidays,” says Gideon Schlessinger, chief executive officer, Go! Retail Group.
Toys"R"Us at Mall of America will be located on Level 1, East.
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