Google’s latest Trends report shows a consumer demand for licensed costumes this Halloween.

License Global

October 25, 2019

2 Min Read

Google’s latest Trends report forecasts the top Halloween costumes for 2019, showing a demand for costumes inspired by characters such as Pennywise, Spider-Man and Chucky.

Google’s report uses the most-searched queries to uncover the top trends for Halloween 2019.

The search giant’s self-described “Frightgeist Report” highlights both general costumes and licensed properties based on film or television properties. Readers can review top Google search results based on U.S. state, as well as categories such as group costume, pet costumes and baby costumes.

The full list of Top 10 selections based on category are listed below.

Most-searched Halloween costumes include:

  1. “IT;”

  2. Witch;

  3. “Spider-Man;”

  4. Dinosaur;

  5. “Descendants;”

  6. Clown;

  7. “Fortnite;”

  8. Chucky;

  9. 1980s; and

  10. Unicorn.

Most-searched costumes for couples include:

  1. Lilo and Stitch;

  2. Bonnie and Clyde;

  3. Cosmo and Wanda;

  4. Adam and Eve;

  5. Cheech and Chong;

  6. Mario and Luigi;

  7. Chucky and Tiffany;

  8. Sonny and Cher;

  9. “Rick and Morty;” and

  10. “Phineas and Ferb.”

Most-searched “Good-for-Groups” costumes include:

  1. “Descendants;”

  2. “Fortnite;”

  3. “Stranger Things;”

  4. 1980s;

  5. “Toy Story;”

  6. “Power Rangers;”

  7. “Star Wars;”

  8. “The Wizard of Oz;”

  9. “Minecraft;” and

  10. “The Powerpuff Girls.”

Most-Searched Pet Costumes include:

  1. Chucky dog costume;

  2. Ewok dog costume;

  3. Spider dog costume;

  4. Pennywise dog costume;

  5. Dinosaur dog costume;

  6. UPS dog costume;

  7. Demogorgon dog costume;

  8. Shark dog costume;

  9. Batman dog costume; and

  10. Ghost dog costume.

Trending Costumes for Babies include:

  1. Banana;

  2. Dalmatian;

  3. Grinch;

  4. Pennywise;

  5. Stay Puft;

  6. Starbucks;

  7. Concha;

  8. Pumpkin;

  9. Deer; and

  10. Olaf.

Halloween 2019 is already looking to be an eventful season for licensees. Disguise has already announced a slate of costumes inspired by properties such as “Toy Story” and “Pokémon.” Genius Brands also recently inked an exclusive deal for a line of "Rainbow Rangers" costumes with Walmart.

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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