Sponsored By

First of 'Oddbods’ Family Entertainment Centers Opens in China

The larger-than-life attraction opened in Xi’an China on Nov. 30.

License Global

December 2, 2019

1 Min Read
oddbods.png

Global animation studio One Animation has opened its first of multiple “Oddbods”-themed Family Entertainment Centers in Xi’an China.

The sizable 1,270 square meter attraction opened on Nov. 30 at the newly developed Creative Circle mall and is full of interactive experiences.

The “Oddbods” center will include a train ride, sand and ball pits, trampolines, climbing and rope courses, a party room and an extensive toddler playground. Once kids are all played out, they can visit the branded food station, the “Oddbods” shop or simply enjoy an “Oddbods” story in the dedicated storytelling zone.

“We pride ourselves on creating fun and memorable experiences for kids and families through strong storytelling and heart,” Pauline Hiu, vice president consumer products Asia, One Animation. “CMC are the perfect partner to help us bring this to life in China and we very much look forward to opening the doors to this hugely fun, energetic and immersive ‘Oddbods’ world.”

The deal was brokered by Shanghai-based Pearl Studio, as well as CMC. It represents a significant pipeline of activity which will see a further 14 centers launching in key locations across the territory over the next eight years. The second is set to open in Chengdu in early 2020. 

“Oddbods” new entertainment centers join a slate of new licensing deals for the international television series. Over the past year, the property was used in partnership with Weyo for an AR app and a retail activation with SPAR.

Read more about:

Oddbods

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like