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‘Oddbods' Hits Belgium for New Activation with SPAR

CPLG has brokered a deal that will see the twice Emmy-nominated comedy series “Oddbods” partner with Belgian retailer SPAR for a six-week promotion.

The promotion will allow fans to earn exclusive “Oddbods” merchandise when they shop in-store. SPAR’s campaign will run between Aug. 29 and Oct. 8 in all 113 stores across Belgium. Consumers who spend €10 in-store, will receive a free “Oddbods” pack, including one Oddbods OmniMagnet and one stamp. Once eight stamps have been collected, shoppers can purchase an exclusive “Oddbods” plush toy for an additional €5.

There will also be an Oddbods Collector Album available, in which all OmniMagnets collected can be showcased. More than half a million OmniMagnets plus tens-of-thousands of plush and collectors’ albums are expected to be given away and purchased.

“It’s a real honor for ‘Oddbods’ to have been chosen by one of Belgium’s largest and established grocery chains to promote footfall into its stores,” says Sashim Parmanand, chief executive officer, One Animation. “The popularity of the brand throughout Belgium is following an incredible trajectory of growth, alongside the rest of the world, and we are delighted to be getting product into the hands of those loyal fans in such an exciting and easily accessible campaign.”

The deal follows another recent “Oddbods” deal with Walmart, which saw toys inspired by the brand hit more than 280 stores in Mexico.

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