Nearly 30 years ago, a little mouse named Maisy first made her appearance in a sequence of best-selling novelty titles.
To honor Maisy’s 30th anniversary, Walker Books has unveiled a brand-new logo that includes the words “Celebrating 30 years of Maisy. Friends. Learning. Fun.” The new logo also comes with a new style guide, which translates into all key categories, including tableware, apparel, plush, bags, calendars, cards, toys and stationery. This guide will be part of a campaign that will offer licensing partners the chance to participate in the 30th anniversary of one of the world’s best-loved children’s characters.
“Maisy’s positive, friendly and inquiring outlook and her ability to connect with new generations of children continue to make her popular all over the world,” says
, licensing and retail development director, Key Franchises, Walker Books. “The 30th anniversary of this
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