The Point.1888 Welcomes New Licensees for ‘Mog the Forgetful Cat’ & ‘The Tiger Who Came to Tea’

The Point.1888 has announced multiple new licensees for HarperCollins Children’s Books’ publishing brands, “Mog the Forgetful Cat” and “The Tiger Who Came to Tea.” The Point.1888 was appointed by Harpercollins Children’s Books in April to deliver the brands’ retail-led strategies across the U.K, with 2023 marking the centenary year of author and illustrator Judith Kerr’s birth.

The four newly signed for “Mog” include University Games (puzzles and games), Misirli (hosiery), Poetic Brands (daywear & nightwear) and Bakehouse (Location-based entertainment). The new licensees will sit alongside the existing program, which includes dress-up, prints, stamps and audio. The agency has also recently renewed with existing partner, Aurora, for plush.

The new partners are working to commence a rollout of products this year and then into 2024, with launches timed with the recent announcement of the premiere of “Mog Christmas Special Animation,” launching on Channel 4 this Christmas.

For “The Tiger Who Came to Tea,” The Point.1888 has brokered new deals with tonies (audio) and Misirli (hosiery). The new licensees will add to the current range of products that includes dress-up, babywear, calendars, lunchware, prints and stamps. The Point 1888 has also been renewed recently with Aurora for plush and University Games for puzzles and games.

Related:Harpercollins Children’s Books Appoints The Point.1888

“We’re delighted to welcome all the new licensees to both ‘Mog the Forgetful Cat’ and ‘The Tiger Who Came to Tea’ licensing programs,” says Katie Wilkinson, head, publishing and operations, The Point.1888. “It’s such an exciting time for both properties, with live shows and new animation launching this year, the timing couldn’t be better. At the same time as we have signed new best in class partners, we are working with retail and existing licensees to maximize breadth of distribution and we have exciting developments across multiple retailers which will mean consumers will have far greater access to products from these much-loved brands. We’re looking forward to working closely with all partners and HarperCollins to deliver a fantastic licensing program.”

“We are thrilled to be partnering with The Point.1888 on ‘Mog the Forgetful Cat’ and ‘The Tiger Who Came to Tea,’ two timeless classics that continue to bring joy to generations of families year on year,” says Holly Tonks, editorial director, heritage brands, HarperCollins Children’s Books. “With celebrations of Judith’s centenary year very much at the heart of 2023, HarperCollins Children’s Books welcomes this wonderful addition to what has already been a very special year.”