HarperCollins Children’s Books has appointed The Point.1888 to represent the brand licensing programs for three of its children’s book brands: The World of David Walliams, and Judith Kerr’s “The Tiger Who Came to Tea” and “Mog.”

The Point.1888 will now deliver the three brands’ retail-led strategies across the U.K.

David Walliams is a record-breaking children’s author, selling 52 million books globally, while Judith Kerr’s picture books, “The Tiger Who Came to Tea” and the “Mog the Forgetful Cat” series, have been entertaining children for over half a century.

The Point.1888 will work with existing licensees to identify retail gaps, expand listings for all three brands and seek new on-brand merchandise ranges, digital platforms and other opportunities such as experiential events.

“We are thrilled to be working with The Point.1888,” says John Collins, commercial brand and licensing development director, HarperCollins Children’s Books. “We are looking forward to harnessing their expertise and energy to drive further success for our portfolio of brands and forging new links with best-in-class partners who will be key to delivering our vision for each property.”

“We’re delighted to join forces with HarperCollins and help bring some legendary children’s stories to life,” says Katie Wilkinson, head, publishing and operations, The Point.1888. “It’s a real privilege to work on these brands, and our team is committed to delivering these beloved properties in an authentic way that reaches all areas of retail. With lots of exciting plans ahead, we can’t wait for everyone out there to get a real taste of what these iconic brands have in store.”