Mother & Baby Swaddle Product Deals

Mother & Baby.

Golden Goose, the licensing agent for Mother & Baby, secured the deals.

New partners include CuddleCo for mattresses and textiles, set to roll out in early 2019; and Vital Innovations for a line of feeding, grooming and temperature-measurement products that will launch around the same time.

“The new range of Mother & Baby products have been inspired by Mother & Baby’s insights from 25 years of product testing by thousands of mums,” says Antonia Habdank-Toczyska, account director, Golden Goose. “All of the products are designed to be instantly recognizable as coming from the magazine for mums that has always been a source of trusted, expert advice.”

Mother & Baby will exhibit at the Golden Goose Stand at this year’s Brand Licensing Europe, which is set to take place Oct. 9-11 at London’s Olympia.