Penguin will also manage “The Very Hungry Caterpillar” in the U.K.

License Global

July 6, 2023

1 Min Read
JLG x Penguin Ventures Logos
JLG x Penguin Ventures LogosJLG, Penguin Ventures

The Joester Loria Group (JLG), worldwide licensing agency for the World of Eric Carle book series brand, has appointed Penguin Ventures, the licensing and consumer products team at Penguin Random House  Children’s U.K., as its local sub-agent in the U.K., Ireland and Eire.  

Penguin Ventures will manage the World of Eric Carle, including Carle’s timeless publishing classic, “The Very Hungry Caterpillar,” with immediate effect.

“We are excited to work with Penguin Ventures to extend the World of Eric Carle licensing, building on the success delivered by Rocket in experiential, consumables, apparel, toys and more,” says Jackie DeMaio, senior licensing director, JLG. “Penguin Ventures brings terrific experience in managing classic literary properties and will ensure an even closer alignment with Penguin Random House Children’s U.K. on initiatives including new titles and marketing campaigns. We thank Rocket for 11 years of exceptional brand stewardship and welcome Penguin Ventures to the World of Eric Carle.” 

 “We’re delighted to be working with JLG on this globally recognized literary brand,” says David Sprei, commercial director, Penguin Ventures. “Eric Carle’s iconic artwork and stories perfectly complement our portfolio, and our team is in an exceptionally strong position to grow the licensing and consumer products program. As part of Penguin Random House Children’s U.K., we can also drive synergy with publishing imprint, Puffin, to maximize opportunities. We look forward to developing relationships with new and existing licensees and partners for the World of Eric Carle.”

Related:Going Behind the Deal: Ella’s Kitchen Enters into First Licensing Partnership with ‘The Very Hungry Caterpillar’ Collab

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